It may be cliché, but hindsight is 20/20. At the end of every project, you know so much more than you did when you started the project. Nspiregreen had the privilege of leading the efforts to deliver Mayor Muriel Bower’s Vision Zero Action Plan.
Here are five things we learned from the project:
- Meetings can happen over the summer; they just need to be different. Unlike some other Vision Zero plans, the District included public and stakeholder engagement as part of developing the plan. Throughout the summer months we visited all eight wards and hosted a youth summit. The public awareness events were outside of heavy pedestrian areas and included free promotional events. The sunglasses, water bottles, and fans were popular. For the youth summit, we used the interns from the Summer Youth Employment Program. We were able to use the insights of the summer interns to help build and shape our vision zero program.
- Public Engagement should be earlier in the process. The feedback from almost 3,000 survey responses was used to shape the strategies for the plan. If this was earlier in the process, the feedback from residents would have provided a framework for the agency partners to build upon when developing strategies.
- Involve other agencies in public engagement. The public awareness events were staffed by District Department of Transportation (DDOT) staff and the consultant team. Looking back, it might have been better to include staff and relevant promotional materials from other agencies. Some staff from other agencies did attend the youth summit with their interns from the Summer Youth Employment Program.
- Brainstorming does not work. While safety should be an all hands on deck approach, it was challenging for some agency representatives to understand the purpose of Vision Zero and why their agency should be involved. Too many agencies saw Vision Zero as a DDOT program that they would help publicize. Once there were draft strategies, agency representatives were more engaged, because they had something for reading and reacting. A different approach would be to categorize agencies as lead, support, and information sharing. Lead and support agencies would be involved in the brainstorm. The information sharing agencies could be engaged after there are draft strategies.
- Continuing the process. After the momentum of the plan, there should be continued events. Since the release of the Vision Zero, there has been a safety data hackathon, which allowed people to “play” with the data. DDOT is still engaging people on social media. In addition, Vision Zero bus shelter PSAs, Capital Bikeshare station PSAs, and Vision Zero Capital Bikeshare bikes are still in circulation.
Veronica O. Davis, PE is a transportation guru who uses her knowledge to spark progressive social change. As Co-owner and Principal of Nspiregreen, she is also responsible for the management of the major urban planning functions such as transportation planning, policy development, master planning, sustainability analysis, and long range planning. In July 2012, Veronica was recognized as a Champion of Change by the White House for her professional accomplishments and community advocacy, which includes co-founding Black Women Bike.