Why do we pick one job opportunity over another? That is if you are lucky enough to have more than one offer at a particular time. What are the priorities in that decision-making process? Are these priorities changing as more millennials enter the workforce?
Traditionally, a candidate would select the job that pays the most money. Yes! “show me the money.” You want a job that fits your skills and ambitions, and one that provides more opportunity for advancement. It is a common perception that nothing else really played into the decision.
Well, as the transportation geek that I am, I propose there is much more to it today than money. I am not arguing money is no longer important, especially in areas like the DC Metro where I live, but other factors are becoming increasingly important. And, again, in the DC Metro area which has some of the worst traffic congestion in the county, the commute is a prime factor in that decision.
The common scenario at one time was you take the high paying job in the city, but you buy a house far out in the suburbs where housing is much cheaper. As properties become more expensive, the further out you live, you put up with a commute that may require two to three hours per day sitting in your Single Occupied Vehicle (SOV). You just have to deal with it. Well, that may be becoming less the case with the current work force.
Several years ago I was out of work and landed a position on temporary assignment. A few months later, the company offered me a permanent position but I was also offered a second job from another employer, a local government. I actually drew up a matrix to compare pros and cons for each of the jobs. The length of the commute was a key factor. Unfortunately, both jobs were at locations over 20 miles from my home, but one job required a 20 minute shorter commute than the current job I had. I took the new job.
But I am not referring to just the length or hassle of the commute. Candidates consider other commuting options that would be available with this new company. What other commuting options would I be referring to? Well does the company have access and/or opportunity for an employee to use:
- Transit (light rail, commuter rail, or bus)
- Ridesharing ( carpools or vanpools)
- Biking or Walking to Work
- Flexible Work Hours
And there are also the incentives (financial or other) a company can provide to help employees consider other commuter options? These may include:
- Pre-tax subsidies
- Discounted passes
- Incentives for non-parking
- Shuttle access
- Guaranteed Ride Home
- Employer Assisted living
I recently read a tweet from Michelle “Shelly” Parker who manages the regional GoTriangle TDM program for the Raleigh, Durham, Chapel Hill area.
She posted her article from a local business publication in which she notes that with low unemployment in many areas across the country, companies are looking at ways, some may be viewed as extreme, in attracting talent for their open positions. While many companies are limited in what they can provide, a company that provides commuter benefits and a strong commuter options program can go a long way in recruiting much needed talent.
It is clear that commuting considerations should not be dismissed as something just for “green conscious” companies or companies in large metropolitan areas. Ms. Parker referenced recent research that suggested employees having left their job due to commuting challenges or are beginning to look to their employers to help them address their commuting challenges. A number of companies in the Research Triangle Area offer financial support to cover employee commuting costs, as many do here in the Washington metro area, so it seems like a no-brainer that companies should consider incorporating commuting benefits as part of its bottom line. If they don’t, they could be left behind in attracting talent.
So what can a company do? The first step is the company should survey its employees. Find out what their needs are. It’s also good if employers use free TDM consulting services to identify commuter options specific to their company location, employee schedules and travel options. These consultants use carpool, mass transit, biking, walking and telework best practices to develop commuting-assistance programs for businesses and provide guidance for selecting and implementing programs as well.
The first question employees consider before accepting a position is, “How am I going to get to work?” If a company includes commuter benefits in human resources and personnel practices, that company can add value to compensation packages and help their workers integrate a work-life balance at a new level.
During my long career I have had opportunities to take metro rail into work, bike to work during nice days in the summer, and even take flex days off. I have to admit that I was happiest at work when I was able to examine a number of options for commuting. At one position, I had a subsidy to help cover the cost of using metro rail, as well as a pre-tax benefit when the subsidy began to not keep pace with rising Metro fares. I also had a position in which my employer provided facilities for locking and storing bikes and providing showers, so I didn’t stink the entire day. That went a long way in improving my satisfaction with the position.
So, if an employer asks his/her employee “how was your commute?” that employer should consider how they themselves can influence that response. The company may not only attract worthy candidates with a comprehensive commuter benefits package, but also keep them for the long-term.
James Davenport is a TDM Employer Outreach Specialist, on contract with the Virginia Department of Transportation. Before that, James worked for Prince William County/Department of Transportation as a Regional Planner. In that capacity, he represented the county in regional forums and worked with planners and staff from other localities and transit agencies to help the region plan for its transportation future. For many years, James worked with the National Association of Counties as a project manager providing education and outreach to county officials, staff and key stakeholder groups on planning issues such as transportation, water quality, collaborative land use and economic development.